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Woven throughout Sara’s career is experience in leadership and change within the broad context of marketing and sales. From carrying a (real) sales kit to rising through the ranks of BellSouth to become a chief marketing strategist, she thrives on creating order from chaos. While at BellSouth, Sara was a champion of change – becoming the corporate SME of adopting process reengineering to complex siloed projects. Her team increased productivity 10 times and Sara was awarded President’s Club status.

Sara left BellSouth to pursue her dream of becoming an entrepreneur, and founded SignalTrac, which became one of the first companies to offer in-vehicle GPS tracking devices to parents of new teen drivers. After selling that company, she ran global marketing for ServiceCentral Technologies, a service management software company, and Air2Web, one of the first software-as-a-service (SaaS) platforms.

Sara graduated second in her class at the University of Florida and received the Respess Award for Outstanding Advertising Graduate. She also earned an MBA from the Goizueta Business School at Emory University, where she was class president and graduated with The Organization and Management Faculty Award.

Sara lives in Orlando and has college-aged twins. She enjoys Pilates, meditation and is working on becoming a KonMari consultant. She can often be found holding a yin yoga pose or canvassing the Lake Eola Farmers Market in her spare time.

Sara Rothfeder CCH Marketing

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