Cristina M. Calvet, MBA, APR
President of CCH Marketing
Our team has created buzzworthy social campaigns on Facebook, Instagram, LinkedIn, YouTube and Twitter for a wide range of clients. No matter where your target audience lives, we’ll develop a strategy to reach them on the right channel, leverage analytics to improve campaign performance and ensure you get the best return for your marketing dollar.
Your website is one of the best ways to attract customers, but without the right SEO strategy your customer acquisition efforts will fall short. We use advanced keyword and market research, analytics, usability testing, website audits and more to turn your website into a lead generation engine that will convert clicks into customers.
We leverage paid media to share your message with key audience segments, helping you target consumers who you can convert into loyal customers. We’ll craft engaging copy and creative for search, social and display to optimize your campaigns across channels and to attract and generate quality leads that boost your business’s bottom line.
Whether you want to target potential customers on desktop or mobile, email marketing is still effective. We’ve helped clients connect with their audience through newsletters, lead nurture emails, e-blasts and more. Using the latest automation tools and analytics, we’ll help you effectively communicate with existing customers and reach new ones.
We use content to amplify your brand’s voice and craft stories that will engage your audience. Effective content marketing offers value and knowledge to customers without overselling them. CCH partners with clients to achieve this objective, creating custom content that showcases your brand’s thought leadership and positions you as a leader in the marketplace.
We provide a range of PR services for clients, including crisis management, media relations, publicity, and strategic planning and research. Our skilled team of professionals partners with clients to develop and execute strategic communications and increase your brand’s visibility with local and national audiences.
An effective communications strategy follows a simple premise: Plan first, act second and then evaluate. We’ll develop a comprehensive strategic plan for your business, with analytics as the anchor, to help you understand and reach your target audience and track your company’s reach and lift across platforms. Our data-driven approach will give you valuable insights about campaign performance, measure program effectiveness and better optimize your messaging so you can reach the right customer at the right time on the right channel.
We’ll immerse ourselves in your brand and develop marketing strategies that highlight your company’s unique value proposition and differentiation from competitors. From your website and logo to your products, services and company messaging, we’ll use market research and analysis to cultivate your brand voice and clearly communicate your brand’s promise to customers.
Creating a powerful story is possible with our web, creative, graphic, print, and marketing design services. We use the latest methods, including motion graphics, animation and augmented reality, to turn your vision into an innovative masterpiece. We can execute designs based on style guides for established brands, or devise creatives as part of an overall integrated marketing strategy — all while ensuring brand consistency.
We are led by a diverse and talented team of account managers, writers, designers, marketing specialists, analysts and strategists. Click around to learn a little more about us.
CCH is a leading agency in building relevant and enduring content that resonates between brands and consumers across healthcare, design, construction and hospitality.
The blog articles that CCH Marketing produce are very well written. They save me a lot of time, and I always know I will get a high-quality product that I am proud to associate my name with. I’m thankful that we have them as a resource.
My relationship with CCH marketing started through my association with Orlando Health 2 years ago. From my first encounter I always felt like I was part of a team with a shared mission – in this case it was my mission to raise awareness for men’s health on print, tv, and social media. Emails, phone calls, texts all are promptly answered. Even during my most anxious times the CCH team went above and beyond to make sure I had the proper resources needed. Our relationship blossomed into them helping me network with the Orlando Health media team which has now led to me being a frequent commentator on health topics in the local TV media. They know digital marketing and target audiences which helps when people like me need focus. They have never done me wrong with a suggestion and have always looked out for the greater good when it comes to my personal brand, seo optimization, and online reputation. I know it’s a team effort but I want to send a special commendation to Amanda Jane and Bryan Harrold who I can tell don’t treat this as just another job or business – and that’s why I love working with them – they build relationships that matter by sharing in their client’s passion.
A huge thank you to you and your entire team. I know this past week has been challenging but you’ve treated as a labor of love, and we’re grateful. You all rocked it!
We at Orange County Government Communications really wanted to make an overwhelming statement for our boss, Mayor Jerry L. Demings at his first State of the County address. I reached out to my team to find a firm that help us make a big splash. Cristina and her team came highly recommended as a firm to help with our presentation and did not disappoint. They jumped right in analyzed our need, saw the urgency and went to work. The final product was outstanding and we got rave reviews largely because of their outstanding contribution. We will definitely work with them again!
The work CCH Marketing does makes me Proud to be an Orlando Health physician.
Your marketing efforts combined with the newly designed web site are really paying off. Our website is now being found on search engines and has had a substantial increase in visitors each month. We see a direct increase in visitors to our venues and our web site as a result of all your marketing strategy.